Um olhar sob a responsabilidade civil dos influencers na divulgação de produtos no mercado digital brasileiro: uma perspectiva da publicidade no âmbito do Código de Defesa do Consumidor

Abstract

The present work aims to present a study about the civil liability of the digital influencer in the dissemination of products in Brazil, that is, to show in which hypotheses the influencer will be held responsible for disclosing a product on their social networks and when there is harm to the consumer of the product. disclosed. Therefore, the figure of the influencer in the Brazilian digital market is studied, as well as the influence of this figure in the dissemination of products, increasing product sales. Based on the information obtained, the hypotheses of civil liability of the digital influencer are analyzed under the different prisms of action of the. It discusses the follower as a consumer and his vulnerability in the consumption relationship and the aspect of consumerism present in today's society. There is the aspect of the influencer as a business partner and as a mere advertiser. In view of the research carried out, it appears that the digital influencer may be held civilly liable as a supplier of products and services, as well as a mere advertiser of products and services