Os desafios da advocacia: os limites da publicidade no código de ética do conselho federal da OAB, sob a luz do mercado jurídico contemporâneo

Abstract

This article intends to address the issue of flexibility of advertising standards that govern Brazilian law, limiting it to informative advertising, having prohibited, consequently, attracting customers and commodifying the profession. takes place, then, an a priori analysis of the consequences of such restrictions, as well as whether such provisions harmonize with the country's constitutional principles in what concerns access to justice, information and the democratization of competition in relation to economic order. For this purpose, a bibliographical research was carried out, with the survey of studies relevant to the theme, which, as a consequence allowed the grounded conclusion that the current regulation of the standards of advertising, arising from the Statute of Ethics and Discipline of the OAB, are not consistent with the factual and legal reality of the 4.0 world, due to its archaism, which, for in turn, translates into a need for flexibility, allowing for a fluid and efficient advocacy