A responsabilidade civil dos influenciadores digitais na divulgação de jogos de azar

Abstract

This paper addresses the civil liability of digital influencers in the promotion of gambling, highlighting the relevance of this discussion in view of the increasing influence of these professionals on consumer behavior. In the context of social networks, influencers have played a significant role in the popularization of online gambling and digital casinos, an activity that finds fertile ground for expansion on the Internet. Based on a historical analysis of gambling in Brazil and the rise of the consumer society, this study seeks to identify the liability of influencers when promoting practices that can induce consumers to addiction and financial losses. The paper also discusses the lack of specific regulation for this advertising activity and suggests the need for greater monitoring and accountability of these professionals, in accordance with the principles of the Consumer Protection Code