Fast fashion e consumo consciente: uma análise bourdieusiana do simbolismo por trás da moda e sua influência nos hábitos de consumo

Abstract

The present study proposes to analyze the intertwined symbolic relationship between fashion and social hierarchization, as well as its influence on the phenomenon of consumption. For that, Pierre Bourdieu's Theory of Fields was used, based on three fundamental concepts - field, habitus and capital - to delineate and highlight the symbolic violence exercised by the class dominant over the dominated class through fashion and present it as one of the main drivers of the fast fashion industry, which facilitated the democratization of fashion, but it also generated several social and ecological problems. Based on these assumptions, At the same time, we sought to defend the recognition of access to consumption as a fundamental right and demystify the utopia of conscious consumption.